Search Engine Optimization is now becoming a thing of the past with more people opting for link exchanges and submitting in directories as a more effective means of marketing. Keys things to be careful about are as follows:
- External Links: Don't have too many external links on your site. Google sees these as 'doorway" pages that mainly serve the purpose of getting the visitor to your affiliated web site. If you are to have external links then link to one or two high ranking sites under that keyword.
- Content: and lots of it. Google loves content so the more you have on your site the better. Once you have a website with at least 20 pages, upload it and then keep updating it from there onwards. If you cant think of what content to put then look around the net there are plenty of sites that offer free web content providing you mention the authors name.
- Don't have Similar Looking Websites: If you go for having more than one website then make sure that all the websites have different content and look different. The last thing you want are two web sites looking exactly the same. Google won't index it otherwise. So for example the theme, content, contact details (layout), keywords, description and page title should not be exactly the same word by word.
- Inbound Links: the more pages your site has the better and remember to keep updating as Google checks. Build at least one page of quality content per day once your site is up and running. Google loves content, lots of quality content. At least a 200-400 page site. This will get you a good placement under a wide range of keywords.
- Make your links work: All pages should be linked. Google doesn't like "Under Construction Pages" so if you have any the remove them or put some content in those pages"
- Sitemap: Include a sitemap and place this link somewhere on your home page. A sitemap is an overview of all pages of a website similar to a table of content. The pages are listed according to their title. Each page title will be linked, allowing you to navigate to that page. A site map is useful when it comes to Search engines crawling your site for listing purposes. It's very important to have a Site Map so search engines like Google can find all of your pages. Not only that but it's also important for your visitors as they can use the Site Maps to navigate your Website to get where they need to go instead of looking for links.
- "Keywords", "Description" and "Page Title": Use effective keywords, description and page title in your site. This information not only communicates the theme of your web page to your visitors but is also considered very important by the Search Engine crawlers. Almost all crawler based search engines use the Title Tag the most to gather information about your web site and the search engines will use the keywords or the content description during the ranking process to investigate the relevance of your web page.
