There are several different methods and types of web advertising:
Search Engines
Search engines can help you find what you are looking for on the Web. To search you enter one or more keywords into the search box and press enter. The search engine will come up with a list of links to pages that contain one or more of your chosen keywords. So it’s important to submit your site in search engines. If you have ever performed a search then you will know that search results will bring up thousands of pages. Only the first 3 pages are likely to be viewed…that’s the first 20 - 30 entries listed in these pages. The point here is that that Search engine submission alone will not drive enough traffic to your site? If your site does not appear on the first 3 pages then you need to do more to market your site.
Directories - Get Listed on DMOZ, Yahoo and More
Its crucial you submit your site with popular internet directories like Dmoz and Yahoo. This is important if you want a good Page Rank on your site because a link to a page counts as a vote of support. Dmoz and Yahoo are the two popular directories you will definitely want your web site listed in. They can bring you lots of traffic and its easy to get listed. All you have to do is go to their website and choose an appropriate category to submit to and simply follow the online instructions for submitting your site. The best part is its FREE!
Link Exchanges - Add your URL to increase your links popularity
This is where you agree to link to someone else’s site if they agree to link to yours. Exchanging links with other sites is the most effective means of advertising for FREE. Basically the more links you have to your site, the more traffic you will have and it will help you to achieve higher page rankings in the major search engines and directories. You have to be careful here and not just submit to any site. Here are a few guidelines:
- Theme: is important. The site you are exchanging links with should have the same theme as yours. For example, if your site is about hosting and domain names then look for link exchanges with hosting and domain directories.
- Page Rank: the website should at least have some Page Rank.
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